Leveraging Logistics Core Competence for Competitive Advantage in Commodity Markets: A New Zealand Case Study_篮球比分,篮球即时比分

MIT Admin
Mon, 07 Apr 2025 21:26:46 +0000

Authors:
Gabrielle Peko, University of Auckland
M Daud Ahmed, Manukau Institute of Technology

Abstract: Recent literature suggests that an organisation, in certain situations, can use simultaneously a low cost and a product differentiation strategic approach to build a core competence for long-term competitive advantage. This view challenges Michael Porter’s popular strategic concept of gaining a structural competitive advantage by becoming a cost leader or differentiator but not both. The research investigates the strategic approach of the New Zealand-based operation of a global undifferentiated product processing company in the petrochemical industry. It concludes that both a low-cost strategy and effective management of logistics differentiates the company’s undifferentiated product. The low cost – logistics differentiation approach provides higher levels of service that leads to better customer satisfaction and penetration of the wider market. This paper posits the usage of logistics as a core competence to differentiate an undifferentiated commodity product for competitive advantage.